The purpose of my inforgraphic, app and the website is to inform the general public of the not-so-well know story of how Albert Einstein’s Brain got stolen. My target audience are people aged 16+ due to the graphic content of the story. I’m hoping that the design for these will come across as elegant and even though I want the overall design to be quite plain and simple I hope that the sophistication of the thinking and planning behind it will be evident. Because of it’s simplicity the app and website navigation should prove to be easy to grasp which will be helpful for older generations. The clean and minimalist appearance will hopefully give a sense of credibility to my project and appeal to my target audience.
Audience & Purpose
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