The hunt for new ideas

The first assignment for design this year is to create an original letter form and produce an example of how said letter form could be used in context. Being a massive horror fan I rushed into thinking about a brand new typeface for the next Guillermo del Toro film, however as an aspiring designer I don’t want to limit myself to just one genre. I’ve decided to start my research from scratch hoping to discover another area of interest which I could develop throughout this project.

Our first design workshop has provided me with the opportunity to appreciate a wide variety of typefaces via a simple exercise. We were asked to walk around Lincoln and photograph typefaces which interested us. Then we were tasked with producing a grid to show off our findings.

Typefaces we photographed around Lincoln
Typefaces we photographed around Lincoln

From the grid I noticed that a lot of the lettering which I thought were quite unique had a lot of texture to them. The ones I found particularly intriguing were heavily ornamented such as the City of Lincoln sign or the Accessorize logo. I like the idea of an ornamented typeface because it gives me the opportunity to create a typeface which tells a specific story and therefore could be customized for a refined context. Texture on the other hand would allow me to experiment with a wider variety of processes through which a typeface could be created. Therefore I think that texture and ornament could potentially become an underlying theme of this project.

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