Category: Completed Designs

    I’m very proud with how the Branding Identity brief has turned out. The Branding Identity was designed for a video game called Bloodletting and a video game developer of the same name. I have successful created a neon glowing vector graphic which is fully re-sizable. This was my biggest challenge. After developing a versatile logo and title creating the rest of the branding identity was fairly easy. The font used for the title worked particularly well and conveyed the atmosphere of the game and the cyberpunk genre as well as the uniformity of the exorcists from the game. It’s structure also supported the square edges of the cross logo. I enjoyed making the mock-ups of my work and the website the most. I think that I have produced sufficient and in depth research as well as produced massive amounts of developments and examples of practical uses of my logo. The images used on the website are also created by me which wasn’t a requirement but I thought it would add more to the branding identity of the game.

    There are however some things I would like to improve about my designs. The body text font I chose, Source Sans Pro, didn’t work as well with the rest of the designs and fonts as I thought it would have. I was looking for a simple sans serif font which is easily readable, similar to Persona 5‘s website. This idea would have worked but perhaps with a serif font. Source Sans Pro didn’t look as good on the business cards but it did look good on documents and the website. Another thing I would like to improve upon is the type hierarchy on some of the merchandise which unfortunately I didn’t have time to do. Other than that I honestly think that the logo, the website, merchandise and everything else works really well together creating a strong branding identity and have been developed to a high and professional standard.

     For my picture book brief I decided to focus on Social Anxiety Disorder. Overall I think the Book Brief went well. I didn’t leave my self a lot of time to finish it in but with the time frame I had I think that it turned out ok. I decided to go with simple illustrations because of the shortage of time and put my emphasis on telling the story through the composition and colour. I thought making the protagonist a lighter shade would make her stand out. I also made her slightly bigger than the other bunnies. This is to reinforce how alone and isolated she feels because of her anxiety. I decided to use bunnies rather than people because animals are simply cuter and make it easier to convey a difficult message like Social Anxiety Disorder to children. I think the font I picked, KidPrint, works really well with the illustrations. It is reminiscent of a child’s handwriting but legible enough to read. In the end I think the minimalist style of the book works effectively and conveys the story well with little supportive text which is common in picture books.

    There are some aspects of the book that I would like to improve. The illustration on some of the pages is noticeably pixelated. I probably should have used Adobe Illustrator rather than Photoshop to do my illustrations. I would also like to experiment more with my drawing pad. I felt that the images I’ve made for the colour experimentation could potentially be developed into good children book illustrations which could’ve end up as more captivating that these. Another thing I would like to improve upon is to actually make the full book. The pages I did make are supposed to represent only a few of the spreads. Because the spreads had pages of the story missing in between it didn’t make much sense. I decided to add additional text to make it seem like a whole book even tho it isn’t. I would also improve the illustrations by making the bunnies’ eyes look in a different direction on pages 1 and 3. This is because the illustrations seem too repetitive.

Brief 3&4 final presentation

PDF Presentation of the Branding Guidelines for Bloodletting:

branding guideline